Keert has been named among 18 founding members of the new Sustainable Urban Freight Association.
Keert, the Isle of Wight’s e-cargo bike delivery operator, has been announced as a founding member of the new Sustainable Urban Freight Association (SUFA), a national body created to speed up the UK’s shift toward cleaner, low-emission logistics.
Launched with support from the charity Impact on Urban Health, SUFA brings together operators, suppliers and innovators working to modernise the way goods move through towns and cities. Its focus includes tackling barriers such as inconsistent regulation, high start-up costs and limited infrastructure for alternative delivery models.
Keert’s inclusion in the group highlights its growing influence within the sector. The company operates exclusively with electrically assisted cargo bikes and has demonstrated that low-emission delivery can be effective not only in urban environments but also in rural and hilly areas like the Isle of Wight.
“Our values align perfectly with SUFA’s mission. We’ve always believed that freight doesn’t have to mean more pollution, noise or congestion. Becoming a founding member gives us the opportunity to help shape national policy, share our learning with others and amplify the success we’ve had here on the island,” said Director and rider Matthew Whittaker.
As part of SUFA, Keert will provide operational data and evidence to inform future national policy on freight infrastructure, training and regulation. This will include information on emissions reductions, mileage and payload capacity, along with insights into running cargo-bike logistics in mixed urban-rural settings.
Keert already works closely with community groups, supports residents with mobility challenges and involves volunteers in delivery initiatives. Its model has been cited as an example of how alternative transport systems can offer environmental and social benefits.
By sharing its findings nationally, the company hopes to support rollouts of micro-consolidation hubs, safer cycling infrastructure and multi-modal freight using bikes, ferries and hovercrafts.
“If the Isle of Wight can deliver sustainable freight at scale, from cleaner air to stronger community resilience, then so can many other places. Where the Isle of Wight leads, Britain follows,” added Mr Whittaker.
Well done Keert, keeping it green and practical, more cargo bikes for local deliveries please 🙂