Privacy and Cookie Policy

Who we are

Island Echo is an independently run news source for the Isle of Wight. Our website address is: Other official URLs include, and, which all redirect to

What personal data we collect and why we collect it

Directory Listing

When you submit a listing through the Isle of Wight Directory Listing, we collect details of your business such as trading name, address, telephone number and email address. We also collect billing information so we know where to send an invoice too. All payments are securely processed through Paypal and we do not hold any credit/debit card details or bank account details.


When visitors leave comments on the site we collect the data shown in the comments form, which includes your name and email address, and also the visitor’s IP address and browser user agent string to help spam detection.  An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When using any contact form on the website we collect the data shown in the form, which can include your name, email address, contact number and also the visitor’s IP address and browser user agent string to help spam detection.


This website uses cookies, which are small files that contain a series of letters and numbers. By continuing to use this website and selecting ‘I give my consent’ on the displayed pop-up, you consent to Island Echo’s use of cookies in accordance with the terms of this cookies policy.

Cookies are important in delivering a smooth user experience and so that we can shape the website to our reader’s changing needs. We do this via Session Cookies (which are deleted from your computer when you close your browser) and Persistent Cookies (which remain stored on your computer until they are either deleted or expire).

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns. The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing contents on the website on social media platforms.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

In the interests of being open and honest with our readers, here is a list of the cookies used on the Island Echo website by Island Echo and third parties – and a brief description of their purpose.

Cookie name Purpose
_cfduid – Used by the content network Cloudflare to identify trusted web traffic
_ga – Registers an unique ID that is used to generate statistical data on how visitors use the website
_gat – Used by Google Analytics to throttle request rate
_gid – Registers an unique ID that is used to generate statistical data on how visitors use the website
d – Collects anonymous data on the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content
activeview – marketing cookie used to track visitors across website to display ads that are relevant and engaging
dpixel – Marketing cookie used to track visitors across website to display ads that are relevant and engaging
DSIS – Used by Google Doubleclick for re-targeting, optimisation, reporting and attribution of online adverts
IDE – Used by Google Doubleclick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user
impression.php# – Used by Faceook to register impressions on pages with the Facebook login button
mc – Collects data on the user’s visits to the website, such as what pages have been loaded. The registered data is used for targeted ads
r/collect – Marketing cookie used to track visitors across website to display ads that are relevant and engaging
test_cookie – Used to check if the user’s browser supports cookies
pixel – Unclassified, used by Youtube
google_pub_config – Unclassified, used for Google Adsense

For more information on how Google collects information visit

Most browsers allow you to block or refuse to accept cookies, but blocking cookies will have a negative impact upon your experience of the Island Echo website.

In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. Find out more at

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

WooCommerce – Directory Listings

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 5 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.


We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information. Please see the PayPal Privacy Policy for more details.

Paypal Checkout

By using this extension, you may be storing personal data or sharing data with an external service. Learn more about how this works, including what you may want to include in your privacy policy.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, or submit a Directory Listing, we also store the personal information they provide. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. (See below).

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

To request information can you, fill in the form below.

SSL Security

We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security. Island Echo is now SSL secure as of March 2018.

Contact Information

Island Echo can be contacted by telephone on 01983 898288, email on [email protected] Our registered address is 1st Floor Office, Parkway Joinery, Nicholson Road, Ryde, Isle of Wight, PO33 1BE.

Island Echo is published and wholly-owned by local Isle of Wight resident Darren Toogood.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. These changes are effective immediately, after they are posted on this page.

This policy is effective as of 16 August 2019.

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