There will be Poppy inspired products on sale in store, with all profits going to The Royal British Legion. The range will include 2 Poppy jute bags; a tote bag; a travel coffee cup; 2 Poppy mug designs; a tea towel; a key ring; poppy seeds and 2 flower bouquets. Customers shopping online between 1st-13th November can receive a stick on Poppy in return for a £1 donation to The Royal British Legion.
This year Sainsbury’s is also supporting the Centenary of the Somme through sales of Remembrance rose bushes, 2 Somme pin badges and Flanders Poppy seeds.
Sainsbury’s has supported The Royal British Legion for the last 22 years, and in 2015 customers and colleagues helped raise over £2 million for the charity.
This year’s Poppy Appeal is encouraging the public to ‘rethink Remembrance’ by not only remembering those who served in the First and Second World Wars, but also the sacrifices made by other generations of the Armed Forces.
Simon Church, Store Manager at Sainsbury’s Newport said:
“I’d like to thank our customers and colleagues for their continued support for the Poppy Appeal. We’re really excited to welcome the collectors into our store this year and look forward to all the activities we have planned to help this fantastic cause.”
Claire Rowcliffe, Director of Fundraising at The Royal British Legion said:
“We’re extremely grateful to Sainsbury’s colleagues and customers for their support over the last 22 years. The Legion’s vital work is entirely dependent on the public’s generous support – so please wear your poppy with pride, knowing that you are helping the Armed Forces community to live on.”
After Armistice Day, customers can also choose to recycle their poppies in store. A recycling collection point will be available on the customer service desk at Sainsbury’s stores in Newport, Cowes, Ryde, Freshwater and Sandown from the 14th-27th November. All collected poppies will go back to The Royal British Legion to either help make new poppies or to generate more funds.