Laurence Mead and Will Myles


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The Island’s destination management organisation has offered the use of their Red Squirrel electric bikes for the world’s most prestigious sailing event, Cowes Week.

The ease of use and the environmental benefit of electric bikes in 2018 meant that Cowes Week Ltd were keen to continue the sustainability relationship with Visit Isle of Wight and the Red Squirrel electric bikes.

This year’s regatta will see Cowes and surrounding areas throng with thousands of visitors from around the world. In 2019, attendance is expected to be boosted by The King’s Cup and Cowes Sail GP.

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Back on dry land, the bustling nature of Cowes Week means that using Red Squirrel electric bikes was an obvious choice for Cowes Week Ltd.

Laurence Mead, Cowes Week Regatta Director, explains that the electric bikes are invaluable:

“It’s a surprisingly long way from one end of the town to the other, particularly when you’ve got to do it 30, 40, 50, 100 times. We’ve got our regatta office literally one end of the Medina River and the boats two miles up the river, so we’re always going up and down it and it’s a great way to get there.

“We’re very aware of our place on the ocean. We go up and down, racing our little boats, but the ocean’s a big place, an important place and it’s important to us always that we minimize our impact on the water, both in terms of the fuel we use, and the amount of plastic we use. It’s a huge event with a lot of people coming. Last year we gave away free multi-use water bottles, that also has a big impact”.

Will Myles, Managing Director at Visit Isle of Wight says:

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“Cowes Week is one of the biggest events on this island during the year, and we’re happy to partner with them, giving them our Red Squirrel electric bikes for the duration, allowing that sustainability message and the ability for their staff to get around the site with minimum carbon footprint on the event.

“Our motto is ‘Drive Less, See More’. [With] the Red Squirrel electric bikes, people are hiring them from the Guildhall in Newport, from Route 57 in Shanklin and various different locations across the Island, it’s a great way to get around”.


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Oh good Cowes week triumphs again, here’s an idea, how about you promote the overgrown/under maintained cycle tracks us regular cycle commuters have to endure VIOW?
It doesn’t fill me with pride when you speak with people on holiday with their bikes asking how we put up with the state of the cycleways over here!

On yer bike

Us drivers would like all cyclists to be obliged to use the cycle tracks. Why should we pay for maintaining cycle tracks when so many cyclists barely use them, preferring to keep cluttering up the roads!

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