Tesco Extra in Ryde is helping to distribute hundreds of personal care and household items to people who are facing hygiene poverty on the Isle of Wight.
The Brading Road store has joined forces with charity In Kind Direct and suppliers Unilever, Kimberley Clark, Essity and Haleon, which supply well-known household brands such as Radox, Persil, Andrex, Bodyform, and Sensodyne.
Until 3rd October, for every 2 purchases by Tesco customers from a selection of essential hygiene products, a 3rd product will be donated directly to charity.
The partnership is the 1st of its kind, bringing together manufacturers across different categories and a charity partner, to donate these essential products to communities.
All products will be distributed by In Kind Direct, which works with thousands of charitable organisations, including community groups, foodbanks and schools.
Rosanne Gray, CEO at In Kind Direct, says:
“Making tough choices every day between food, life essentials and rent is the reality for far too many people. We are delighted that the leadership of Tesco and Unilever has catalysed a partnership, and we look forward to welcoming new partners so that together we can make a difference in communities.”
Research by In Kind Direct, commissioned from YouGov earlier this year, found that 19% of adults in the south of England said they or someone in their household have gone without hygiene products such as shampoo or deodorant in the last 6 months, including 9% who skipped buying toothbrushes or toothpaste.
Claire De Silva, Head of Community at Tesco, said:
“It’s really important to us that we are able to support even more people in our communities to get the essential items, and this partnership enables us to help when it’s needed. It is incredibly important to challenge the stigma of hygiene poverty, as it affects over 9 million people in the UK.”
if they can afford to give away products like this, then they are charging too much for everything else – cut the prices and stop being virtue signalling do gooders.
I will purposely shop elsewhere for these items and everything else until this vanity project at customers expense is dropped.
Unfortunately it seems a lot of people like this can afford fags and booze though can’t they? A quid for a pack of toothpaste and another for several brushes or a cheap stick of deodorant doesn’t cost that much and lasts for ages. Come on please,
Most items that used to cost a lot like socks and pants are now affordable as is soap.
Fags and alcoholic drinks cost a fortune
can help but notice all these charities and business, as well as government throwing money and freebies at the feckless layabouts, who then don’t have to spend their benefit money on any of it -so they do the lot in the off licence on booze n baccy, as well as getting fresh tattoos, a new phone and another set of nails.