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Smokers in the Solent area are being urged to quit with help from Smokefree this New Year following the broadcast of a new TV advert from Public Health England (PHE) which highlights the dangers of tar in cigarettes.

The latest campaign shows how poisons from tar in cigarettes enter the bloodstream, spreading around the body within seconds and causing damage to major organs.

Statistics show that smoking kills 858 people on the Isle of Wight each year, with a further 1,021 admitted to hospital with a smoking-related disease.

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To help explain the ongoing internal harm being caused, a group of 7 lifelong smokers have declared their intention to quit in January after seeing the results of a lab demonstration. The test results show how their smoking has led to elevated levels of cadmium (a metal used in batteries), cancer-causing nitrosamines and carbon monoxide in their blood.

Over 4,000 chemicals are released into the body with each cigarette smoked, including more than 70 known cancer-causing compounds.

Jason Mahoney, Health and Wellbeing lead for PHE South East, says:

 “Smoking is a deadly habit. Each year it kills 36,532 people in the South East and 64,684 people are admitted to hospital with a smoking related illness – which works out to be more than 7 an hour. In Solent area alone – there is 1 person admitted to hospital with a smoking-related disease every 40 minutes.

“Our new TV ad shows how every cigarette sends a flood of poisonous chemicals through the bloodstream in seconds. We are urging every smoker in the South East to take advantage of the free Smokefree support and quit for good this New Year.”

There are many ways to quit, including free proven support from NHS Smokefree. People can choose what works best for them: face-to-face help, stop smoking aids, a quitting app, email, social media, and SMS support. Find out more at

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