Visit Isle of Wight (VIOW) has produced a new luxury lifestyle publication which seeks to challenge perceptions of holidaying on the Island by encouraging potential visitors to see it as a year-round escape with many “Shades of Wight” to be explored.
Shades of Wight features the Island as somewhere to get away from it all, go beachcombing and for bike rides – with places where you can discover secluded bays, quaint villages and buy local produce and seafood.
Filled with 20 pages of some of the Island’s most luxurious hotels, bed & breakfast and self-catering accommodation, the new brochure features a range of inspirational themes or “shades” including “Coast & Country”, “Wight Nights”, “Become a time traveller”, “Get the adrenalin flowing” and “Take a walk on the wild side”.
The first phase of a two-year Shades of Wight marketing campaign created by VIOW, the new publication will be promoted in press ads in The Radio Times, Hampshire Life and Stylist magazine. The campaign is aimed at AB1’s (couples and groups of friends) and features the distinctive quality experiences the Island has to offer throughout the year, with special attention given to the spring and autumn periods.
David Thornton, CEO, Visit Isle of Wight said:
“The tourism sector makes a vital contribution to the social and economic wellbeing of the Island and it is crucial that we challenge the traditionally-held belief that the Island is just for sunny summer holidays.
Our new Shades of Wight publication positions the Island as the perfect place to relax, unwind and enjoy the finer things in life from a different perspective – fine wine, gourmet food and impressive horizons.”
Liz Walker, Destination Development Manager for VIOW, said:
“We hope people will take a few minutes to sit down and indulge themselves in our beautifully illustrated, coffee-table-style brochure filled with appealing travel ideas in a variety of shades”.
To request your own personal copy of the 2014 Shades of Wight brochure, go to http://www.visitisleofwight.co.uk/shades-of-wight.