Visit Isle of Wight has launched a new flagship promotional film designed to reshape how the Island is marketed to potential visitors in 2026.
The new ‘hero’ video has been created to move beyond traditional destination marketing, instead focusing on the atmosphere, emotion and overall experience of visiting the Isle of Wight.
Featuring the Island’s coastline, countryside and range of visitor experiences, the film aims to capture what makes the Isle of Wight unique – from peaceful moments by the sea to its broader natural, cultural and tourism offer.
Visit Isle of Wight says the launch marks part of a wider repositioning of the Island’s brand, highlighting its appeal as a self-contained destination with a wide variety of landscapes and experiences all in 1 place.
Dominic Wray, CEO of Visit Isle of Wight, has said:
“This is about telling a natural and more confident story.
“The Island itself is what is truly special, its natural beauty and energy, this film helps us express that in a way that feels true to the place.”
The film is to be used across digital advertising campaigns, social media, PR activity and partner platforms throughout 2026.
Local tourism businesses and other partners are now being encouraged to support the campaign by sharing the video and aligning with its wider messaging.
The new film can be viewed online via Visit Isle of Wight’s YouTube channel.
They can promote it all they like,but when tourists baulk at the ferry prices they will not visit,attractions are expensive,hotels and air bnb,s are expensive,cheaper to go to spain or greece for a week.
You are correct but from what I have been reading
recently many airlines will have no fuel for summer
holidays so the UK will be the go to destination.
Cheaper to visit Dorset, Devon or Cornwall
NO EXTORTIONATE FERRY FARES!
I wonder if they will let tourists know it is the most
EXPENSIVE ferry crossing in the world per mile!
Also Sandown still looks like Beirut.
Smell of Cannabis everywhere.
Speeding is rife.
Road works are everywhere
AND TO TOP THAT MANY BUSINESSES CHARGE MORE
FOR FOOD AND DRINK THAN THE BIG SMOKE!
I am only speaking the truth and my findings, no point
telling fibs!
I’m sure a lot of money was spent on that advert but the images flick by so quickly you can’t see what’s there. It also makes anyone who suffers from motion sickness nauseous. What a shame.
I’m sure a lot of money was spent on the advert but unfortunately the images flick by too quickly to work out what you are looking at, even if you are familiar with the Island. It also makes anyone suffering from motion sickness slightly nauseous. Please remove a few scenes such as the man fiddling with something and the weird pigsty lumps on the cliff top and lengthen other images. Otherwise it’s a shame to waste all that effort and opportunity.