Wightlink has made a considerable investment in a brand new website, which has gone live this morning (Wednesday).
Customers can now see at a glance the Service Status of Wightlink’s fleet on the company’s three cross-Solent routes and links to popular pages with key information such as timetables, ticket prices, offers and FAQs. The new is divided into two with Mainland and Island versions of the site ensuring that content can be specific to where customers live.
It is hoped that the website’s simple and easy-to-use homepage will inspire holidaymakers to choose the Isle of Wight. Visitors can click ‘Go’ to make ferry bookings, ‘Stay’ to book accommodation and ‘Do’ to discover more about the endless list of activities people can enjoy on the Island. The website will enable tourists to plan and book their entire break online, whether they are looking for a hotel, B&B or campsite using ‘Wightlink recommends’ partners.
New website features include downloadable maps for popular walks and cycle routes, with extra content planned to ensure tourists discover more Island businesses and attractions. Wightlink will also work closely with mainland businesses and attractions to give Island residents regular offers for days out and short breaks.
Head of Marketing at Wightlink Mark Persad says:
“We have been planning and developing our new website for several months and have tried to make it as user-friendly as possible. We have listened to comments from our customers and Island businesses and hope it will make it easier both for Island residents to travel with us and for mainland residents who want to cross the Solent to spend their holidays on the Isle of Wight. But we do not stop developing here. We will always be learning from our customers and the site will evolve in time to ensure it meets the needs of the day.”
“Tourism currently generates over £520million a year for the Isle of Wight, and Wightlink’s new website is a solid step forward in reaching our goal of a further £75million a year by 2017,” says David Thornton CEO of Visit Isle of Wight, the Island’s Destination Management Organisation. “The new website offers easier navigation with links to not only book ferries to and from the Island, but also benefit Island businesses which stand to gain from increased website traffic, better visibility and an improved online experience.”
Phil Jelly, member of the Wightlink Community Forum West said:
“I found the new website very easy to operate and I liked the choice between mainland and Island screens. I also liked the sections on the site which help promote the Island, the information not only suggests hotels and attractions, it also has walks and cycle routes etc.”