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After the success of January’s anniversary event, another set of digital specialists return to The Skill Exchange at No64 Ryde next Thursday (23rd May) from 18:45.

Marketers, creatives and business owners are welcome as the event looks at the importance of knowing your audience and applying it to your business.

Jack Whitewood, Founder of Ventnor Fringe and Ventnor Exchange will be talking about his experience creating targeted segments using census data. He will talk about how he has applied this data to content marketing across all channels. From email communications to social media posts, Jack’s insight into how audiences respond is shaped by this data.

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A new addition to the event, ‘whistle-stop workshops’ will focus on maximising your digital presence online through practical demonstrations delivered in record time. Learn how to use Google My Business and how it can take you from position zero to hero on Google. Delegates who decide to attend are encouraged to bring along a laptop or mobile device as you’re introduced to 5 different features you should use and keep updated.

Callum Murphy, event organiser said:

“Our second Skill Exchange of the year introduces the importance of target audience. Without knowing who you’re selling your products and services to – the challenge to identify business success becomes almost impossible.

“Jack will be discussing how through census data, he’s been able to identify the types of audience that fit with his product but most importantly create content based on that insight.”

The Skill Exchange is a free event to attend however registration is recommended. A ‘how to’ style white paper will be sent to delegates before the event about signing up to Google which is required before completing the whistle-stop workshop.

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