Set to brighten Britain’s beaches, the world’s first BoRo Beach Bike will be launched on the Isle of Wight on 22nd July.
Modelled on a quintessentially English beach hut – complete with surfboards and striped decor – passengers will be able to enjoy a wide range of activities onboard, such as chess, afternoon tea, speed dating and networking, while pedalling along the Island’s stunning coastline.
Riders sit face-to-face across a table and travel sideways. They pedal hands free, allowing them to sip drinks, play games, write, draw and shake hands.
The Ryde bike will be based at Wightlink’s FastCat terminal at Ryde Pier Head, where trips will begin. The bike will then pick up more passengers outside Ryde Superbowl before heading to
Appley and Puckpool parks.
Each bike will have space for 10 pedallers, of all fitness levels, plus 5 seats for non-pedallers, such as children or passengers who are unable to cycle, plus 2 seats next to the driver for children.
A second bike is set to arrive in Cowes in the autumn.
The bikes are the brainchild of award-winning marketing expert Dominic Wong, whose experience includes Warner Bros. Studio Tour London – The Making of Harry Potter and Merlin Entertainments.
Mr Wong has said:
“The BoRo Beach Bike is about getting active, getting together and getting out there. It’s a chance for friends, work colleagues or perfect strangers to chat, brainstorm, or get to know each other, while exploring the Isle of Wight’s spectacular coastlines.”
The carbon-neutral bike will take eco-tourism on the Island to the next level. Staff uniforms and merchandise will be supplied by the Island’s award-winning eco-fashion brand, Rapanui, while pedallers will be able to buy natural spring water on board in recycled, recyclable and re-sealable aluminium cans, supplied by eco-conscious brand CanO Water.
With a commitment to regular litter-picking rides every month, the BoRo Beach Bike will leave the Island’s beaches even more beautiful than before.
Visit Isle of Wight’s managing director, Will Myles, said:
“Not only does the BoRo Beach Bike offer the Island a first-of-its-kind, eco-tourism experience but it also showcases the wonderful parks, beautiful beaches and coastal towns that attract millions of visitors every year. We look forward to working with the BoRo Beach Bike to promote all that Ryde and Cowes have to offer.”
IW Council cabinet member for tourism Cllr Wayne Whittle added:
“I encouraged the project as it reminded me of the old Dotto Train – only this time it’s pedal assisted with green credentials. The BoRo Beach Bike offers a huge number of opportunities for residents, local businesses and tourists and its strong eco-credentials are totally aligned with our values.
“We’re delighted the Isle of Wight is able to offer this experience.”
Return tickets range from £5 for the Sunrise Ride to £12.50 for the Original Tour, with private hire also available.
To find out more visit www.borobeachbike.co.uk, or meet the founder at Appley Day on Saturday (16th June).