At least 3 crews – 2 from Newport and a water carrier from Freshwater – are understood to be in attendance at New Barn Farm off Middle Road.
Firefighters are tackling the blaze in a converted barn that is used to store vehicles. Locals have reported hearing explosions in the area.
Emergency services were alerted to the incident at around 08:15.
UPDATE @ 09:49 – Plumes of black smoke can be seen billowing into the sky for miles around as firefighters continue their efforts to contain and extinguish the blaze.
Appliances from Newport, Freshwater and Ryde are all in attendance alongside the aerial ladder platform from Ryde, the Incident Command Unit from Newport and the Incident Support Unit from East Cowes.
Island Echo understands a variety of classic and modern cars have been a damaged as a result of the fire.
Explosions can still be heard, thought to be from exploding gas cylinders.
UPDATE @ 10:31 – Police, the Isle of Wight Ambulance Service, the Isle of Wight Council Emergency Management Team, the Environment Agency and Southern Water are now all on scene as part of the multi-agency response to this morning’s incident.
Firefighters are continuing to use a water carrier to supply the firefighting efforts, as well as pumping from a nearby stream and pond. A hydrant has now also been accessed on the main Newport to Freshwater road.
The fire measures around 100x50m.
UPDATE @ 10:58 – Julian Fountaine, Incident Commander for the Isle of Wight Fire and Rescue Service has confirmed to Island Echo that a number of vehicles have been severely damaged in the blaze, which now involves up to 50 firefighters.
The fire has been brought under control and a fire break between 2 buildings is in place with the use of positive pressure ventilation and ground monitors.
4 pumping appliances, 2 water carriers, an aerial ladder platform, the Incident Command Unit and the Incident Support Unit are in attendance, alongside several officers.
At this stage the fire is not being treated as suspicious, however the cause is yet to be established.
Crews are expected to remain on scene for the rest of the day.
UPDATE @ 13:06 – It is understood several businesses have been affected by the fire, primarily in the motor trade.
The situation remains under control and the smoke has died down.
UPDATE @ 18:15 – The Isle of Wight Fire and Rescue Service have now stood down from the incident.
It remains unclear as to how many businesses have been affected.
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