The awards recognise excellence in the use of digital and social media in Britain’s domestic tourism sector. Wightlink and its PR agency Flagship Consulting were rewarded for the innovative social media campaign #wightlive, which aims to raise the profile of the Isle of Wight’s diverse event and festival scene.
Spearheaded by Flagship, the campaign was run in collaboration with Visit Isle of Wight, and aimed at promoting Island events and boosting tourism during last year’s summer months. Visitors were encouraged to upload pictures of their activities to Twitter, Facebook and Instagram via www.wightlive.co.uk with thousands of pounds worth of prizes also on offer.
The initiative resulted in over 2000 competition entries and a 155% increase in social followers during the campaign, leading to Wightlink having the largest number of followers across the Island’s tourism sector. The campaign was such a success, it is due to be repeated this year.
Meanwhile, Wightlink is also proud to have been selected as “Best Sea Crossing Operator” finalist at the national 2015 Group Travel Awards. The annual celebration is run by Group Travel Organiser publication and recognises the very best suppliers to the group travel industry. Winners are chosen by readers of the magazine and will be announced on June 5 during a ceremony in London.
Mark Persad, Wightlink’s Head of Marketing, said:
“It’s really great to be recognised for our social media efforts, working in partnership with Flagship, to celebrate and publicise the Island’s diverse range of events on offer to visitors through our #wightlive campaign. Winning awards like this really helps put the Isle of Wight’s music scene on the national map.
“Meanwhile, to also be shortlisted as the Best Sea Crossing Operator is a real reflection of how we continue to improve services for our customers. Our ongoing £800,000 programme of investment has, so far this year, seen enhanced passenger areas on board our flagship St Clare, and we’ve been delighted with the positive comments we’ve received from our customers”.