Technology is not typically thought of in association with the world’s poorest communities. However, charities who lend a helping hand will undoubtedly utilise it to lend a significant boost to their efforts.
Technology has been integrated into charities in a match made in heaven, helping them boost their outreach and efficiency. It’s almost given every aspect of an organisation a bit of a lift, maximising their potential for things like accessibility and donations from a giving public. An essential tool today, one can only wonder how charities got by for so long without a technologically focused approach to matters.
Read on after the jump to unearth what the tech market is doing to benefit the world’s poorest communities.
Introducing Innovative Apps
Apps really open the door to a lot of charities, boosting the familiarity and trustworthiness of an organisation. Because of this, they can have a huge influence over just how much they can help the poorest communities.
In 2017, The Guardian noted that charities were slow to embrace new technologies, but that innovative apps were commonplace in the sector at the time of writing. It’s highly unlikely that four years would have completely reversed that consensus, and smartphone apps are part of the fabric of society in more ways than one.
The main benefit of app usage is on-the-spot donations, while also giving the brand an updated image of accessibility. It also builds a sense of trust, as the app has data that can be browsed at will; donation history, proof of how money is being spent, and updated accounts on how contributions are bringing results and bettering the lives of those affected. It provides transparency, which people often need before they donate to a charity or, indeed, download an app!
Additionally, apps are just a familiar sight on a smartphone. Everyone has them, digital windows that provide a direct line to the most important digital spaces in their lives. If a charity can operate within that realm, they don’t just become a one-off point of donation. Instead, the app serves as an anchor point for recurring supporters of the cause.
Business Leader Input
Many businesses are out there only for themselves, keen to make a profit in whatever ways are available to them at the time. However, some companies have adopted a more nuanced view, using their successes in industry for a worldly advantage.
This is what tech business leader Tej Kohli has endeavoured to achieve, working hard to establish a charity with the sole purpose of supporting poorer communities. His efforts focus on avoidable blindness, and having done his research, dismantling its concentrated presence in poorer and deprived areas. The Tek Kohli Cornea Institute is a dedicated team of expert minds in science and technology, striving to develop affordable and accessible ways to end corneal blindness. Their input certainly makes an impact.
When the most brilliant minds are put to a task, solutions are guaranteed so long as they have the right resources at their disposal. Because Tej Kohli is a tech leader in today’s markets with experts under his wing, they can not only work to rectify some of these problems medically, but they can also educate and inform wherever possible. They can give people the skills to combat the defect, rather than constantly fighting an uphill struggle of wave after wave of corneal blindness. They offer hope, as well as a solution.
The contributions of regular volunteers and workers in charity is essential. However, tech-minded experts can certainly cover a lot of ground with the help they provide. Their ideas can be revolutionary, and their aptitude for research and technical solutions can really change the game. Banding around one business leader like Tej Kohli, magnificence can surely be expected.
Contactless Payment Solutions
Contactless payments might seem like a trivial matter in tech, but they’re vital when it comes to incentivising people to pay for something. Every small technological tweet can contribute toward a larger goal.
In the case of charities, contactless payments were introduced in some spheres in an effort to change donating behaviour, which is a bold undertaking. Of course, society is becoming increasingly ‘cashless’, whereby people begin to pay for things via the internet or, indeed, via contactless means in brick-and-mortar businesses. Pennies and notes are being exchanged less and less, so it only makes sense for some charities to try and adapt alongside.
Still, there’s plenty of room for missteps here. The same source linked above reported that a homeless charity in Cardiff raised less money via its contactless payment than the costs required to set up the technology. Because of this, it might be worth questioning if the change needs to be implemented more slowly, rather than desiring to leaping into the deep end immediately.
That said, this scheme did usher in larger individual donations. Contactless payments mean that people typically have more to spend than the leftover change in their pockets. Therefore, a phased approach to this revolutionary tech is likely the most viable way forward.