Wight Mermaids Gin has been awarded top 10 status in a national twitter poll that saw over 20,000 votes cast to find the nations favourite craft spirits.
The Isle of Wight distillers achieved top 10 status on the #HotCraftSpirits leaderboard beating stiff competition from around the country.
Established in 2014, Mermaid Gin uses hand-picked ingredients such as Rock Samphire from the island, with focus on local handpicked ingredients and capturing the island’s spirit. The Gin is carefully infused with Juniper berries and Boadicea hops grown at the Ventnor Botanic Garden. These feature alongside England’s first home grown coriander seeds, fresh lemon zest, angelica root, liquorish root, orris root and elderflower.
This Isle of Wight Gin achieved a total of 1,460 votes from people across the UK.
Starting in March the social media campaign #HotCraftSpirits launched a Twitter powered leaderboard. Fans were asked to Tweet their support for their favourite craft spirits brand by using the campaign hashtag and the producers Twitter handle.
Over the 3-month Twitter campaign 20,388 votes were counted.
Xavier Baker, co-founder of Isle of Wight distillery (pictured above) said:
“We’re extremely proud of our gin and saw this as a great opportunity to get people talking about Wight Mermaids Gin.
Article continues below this advertisement “For a young brand like us this is a massive accolade. The campaign has gained us exposure to new customers, raised our profile and got us a listing with a leading retailer. It’s been fantastic.”
“As part of the prize Wight Mermaids Gin wins a listing with leading online alcohol retailer 31Dover.com.
Jason Navon, co-founder of social media agency Clarity Comms who developed the campaign said:
“We’re delighted to see Wight Mermaids Gin rank so highly in the #HotCraftSpirits leaderboard. With so many gins, vodkas and rums in the market including some big names, it was great to see smaller producers like the Isle of Wight Distillery get behind the campaign and get their fans voting.
“We set up #HotCraftSpirits as a way for people to discover new brands being produced in the UK and to drive conversations around the UK’s thriving craft spirits sector. The contest certainly achieved that and exceeded our expectations.”
