An innovative social media campaign, aimed at raising the profile of the Isle of Wight’s diverse festival scene, has led to Wightlink and its PR agency, Flagship Consulting, being shortlisted in the prestigious Travel Marketing Awards.
The ferry operator invested in its #wightlive campaign, spearheaded by Flagship, as a way of publicising the host of festivals and events on the Island and boosting tourism during last year’s summer months. The campaign, run in collaboration with Visit Isle of Wight, was aimed at promoting all cultural and sporting events by encouraging people to upload pictures of their activities to Twitter, Facebook and Instagram via www.wightlive.co.uk. The promotion also included more than £3,000 worth of prizes, with winners chosen through an online public vote.
The initiative resulted in over 2000 competition entries and a 155% increase in social followers during the campaign, meaning Wightlink now has the largest number of followers across the Island’s tourism sector. The success of the campaign means it is planned to run again during this summer.
Wightlink’s #wightlive campaign has now been shortlisted in the Travel Marketing Awards, which recognise marketing excellence in the travel industry. The event is being held at the Grosvenor House Hotel on Thursday 19th March 2015.
Mark Persad, Head of Marketing at Wightlink, said:
“We are thrilled that the #wightlive campaign has been shortlisted, yet again putting the Island’s tourism industry on the national map. Social media is an excellent way of promoting everything the Isle of Wight has to offer and it’s great that the Flagship and Wightlink’s innovative use of these communication tools has been recognised.”