Visit Isle of Wight’s Year of Family Adventures gets underway with the first of the ‘We’re Going On An Isle of Wight Bear Hunt’ National Trust trails at Newtown Nature Reserve this weekend (14th and 15th April).

As the warmer weather finally hits our shores, the events on Saturday and Sunday are sure to be a hit with families who can enjoy themed activities along the way, including a hunt for bugs, spot birds and listening for animal noises. There are 10 activity points on the longer routes for children to get involved with and a shorter trail for smaller children to enjoy.

It coincides with the distribution of a new trail leaflet – ‘We’re Going On An Isle of Wight Bear Hunt’. Visit Isle of Wight is distributing thousands of the leaflets across the UK as part of the Year of Family Adventures.

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As seen on Channel 4, and based on the best-selling original children’s picture book, Visit Isle of Wight has teamed up with the makers of ‘We’re Going on a Bear Hunt’ for some very special Isle of Wight family adventures in 2018.

A raft of venues across the Isle of Wight will be hosting Bear Hunt activities over the coming months, including many National Trust sites, encouraging families to immerse themselves in a real-life Bear Hunt experience where they can ‘swishy swashy through the long wavy grass; splish, splosh through the deep cold river; and squelch squerch through the thick oozy mud’!

Will Myles, Managing Director of Visit Isle of Wight said:

“It is great to be working with Walker Books. Lupus Films on this promotion and our friends at various locations across the Island, in this, the Year of Family Adventures. This new leaflet delivers a lot of information in an entertaining way and will be a vital tool for families visiting the Island.

“The campaign ‘We’re Going On An Isle of Wight Bear Hunt’ is an important draw for families as part of the Year of Family Adventures, as we highlight the variety of attractions and activities available to those who choose to come and stay with us. This campaign follows feedback from discussions with Wight BID levy payers held last year.”

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The leaflet will be available to holidaymakers at ferry ports, Tourist Information Points across the Island and hotels and attractions. The Tourist Information hub at the Guildhall in Newport is stocking an array of ‘Bear Hunt’ related items for sale and local businesses are encouraged to hold some officially licensed products for sale.

Businesses are also encouraged to use the Visit Isle of Wight industry web portal and download the free to use ‘We’re Going On A Bear Hunt’ images and activity sheets available there.

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