UK hotel chain Daish’s Holidays has reported a 495% increase in bookings as Brits look to flock to staycation destinations such as the Isle of Wight this Spring and Summer.
Daish’s, which operate a large hotel in Shanklin, has analysed data from 1st March to 22nd March to see that the majority of bookings made in this peak period were for June 2021 holidays, when the government hopes to lift all social distancing restrictions – a 699% increase compared to bookings made in the same period for June 2019.
Specifically, Daish’s Hotel in Shanklin has seen a 262% increase in bookings when compared to the same period in 2019.
Paul Harper, Sales and Marketing Director at Daish’s Holidays, explained:
“Spring and summer bookings have rapidly increased since January and it is evident that people feel reassured holidays on home soil can go ahead this year.”
Autumn and winter bookings are also on the rise compared to 2019, with October to December breaks receiving an average 418% increase during this same period in March.
“It is reassuring to see that the influx of bookings are not just being made for summer, but we are also benefitting from a similar surge for the winter months. This will allow the business to start financially recovering from our temporary closures and lay the foundations for future growth in 2022.”
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