Plans for illuminated signage at a new banking hub in the heart of Cowes have been approved after an earlier proposal was refused over conservation concerns.
Cash Access UK has secured consent to advertise at its premises at 6 High Street, the former Poundland store, with plans for red and white lettering and Post Office branding.
The Isle of Wight Council has concluded that the revised proposals would not harm the character or appearance of the surrounding area.
A previous bid for signage at the site was refused by the local authority in June amid concerns about its impact on the conservation area.
However, a representation from a council officer at the beginning of August described the revised scheme as ‘more respectful’ of the decorative features of the existing shopfront.
Cash Access UK’s agent, Ridge, told planners:
“Advertisement proposals include the installation of a main sign featuring individual ‘Banking Hub’ letters and a ‘Post Office’ logo fixed directly onto a new timber fascia panel and a projecting sign featuring ‘Banking Hub’ letters and ‘Post Office’ logo.
Article continues below this advertisement “Both signs will be externally illuminated with a trough light above each sign. Within the shopfront windows, proposals include an illuminated directory of services and bank availability poster, a marketing poster and a community vinyl message.”
Cowes Town Council previously raised no objection to the application, provided consideration was given to the sensitive conservation area location.
A spokesperson said:
“CTC planning and licensing committee has no objection to this planning application as long as the following comment is taken into consideration: that any illuminated lights are appropriate for the High Street location given its conservation nature.
“If planning is approved, the light should be turned out at 11pm to avoid light pollution that impacts nocturnal wildlife.”
The advertisement consent has been granted subject to 8 conditions, covering matters including local amenity and the protection of the character and appearance of the conservation area, as well as relevant legislation and planning policy.
