Burger King may have only opened its first restaurant on the Isle of Wight last month – but after launching a new plant-based burger, the chain has come under fire.
The new burger that was launched today (Monday) claims to have “no beef” content although it is not suitable for vegans and vegetarians, it has been discovered.
Rebel Whopper® burger (as pictured), is a soy-based alternative to its famous WHOPPER® burger, although it is cooked on the same grill as their other meat-based products.
Burger King has said the new burger is aimed at people who wish to cut out meat consumption – and not aimed at vegans or vegetarians as first thought.
The fast-food chain has said the patty itself is made from a plant-based substance but is not cooked separately from their meat alternatives.
However, it is said that its vegetarian bean burger and its vegetarian option on the children’s menu are cooked separately.
The description of the Rebel Whopper® burger can be found on their website which states:
“The indulgent Rebel Whopper® consists of a juicy flame-grilled, 100% plant-based*, sustainably sources soy patty topped with freshly sliced tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun.
Article continues below this advertisement “*The Rebel Whopper® is plant-based; however, it is cooked on the same broiler as our original WHOPPER® to deliver the same unique flame-grilled taste.
“Due to shared cooking equipment it may not be suitable for vegetarians.”
The new burger is available exclusively on the Burger King App from today 6th and 7th January and then will be available nationwide from the 8th January.
Burger King on the Isle of Wight is currently open from 11:00 until 18:00 but is expected to be extended later in the year.
Pathetic people, IF you don’t like meat, then DON’T eat anything that looks, smells, or is shaped like meat.
IF you do like meat then just ‘get on an eat it’.
No-one thinks you are ‘cool’ kind or trendy by not eating it, normal people couldn’t care less.
Just graze on a bag (so long as it is not plastic, Heaven forbid) of leaves, and stay away from normal food venues.
And that goes for those who drink alcohol free beer too.
Just be ‘normal’.
I agree with the eating stuff that tastes like meat. But alcohol free beer isn’t for twats… If I drink alcohol I will die. I still go to the pub and have a laugh and a chat with people who don’t even notice that I’m off the alcohol.
Glad you still enjoy pub life. On bb’s we have to make ‘sweeping statements’ as we cannot go into every exception, as there will be many.
Plant based food is consumed regularly by people other than vegetarians and vegans….
Why should it always be about them!!!
I don’t complain about my beef burger being cooked on the same grill as a vegi-burger
Surely a Taco Bell on the island would have been a better choice than another burger fast food place?
Because the 7 layer burrito (ordered without cheese) is vegan AND isn’t processed on the same area as meat based items are.
Fair enough. I can’t eat a burger that’s been in contact with lettuce.
This comment LOL
Good for Burger King. The idiots complaining they can’t eat it, would never have been a customer, so no loss there.
Meat eaters can have an alterative with out Vegans jumping down their throats
Some people have far too much time on there hands.
Why have they gone to such effort to create a vegan burger only to then negate the biggest market for it, namely vegies and vegans, by deciding to cook i t with their meat products. I eat meat, guess what I won’t be doing in burger king? Ordering a non meat burger.