Sainsbury’s colleagues and customers in Cowes are supporting the Isle of Wight Foodbank in the run up to Christmas, as part of the retailer’s national ‘Help Brighten a Million Christmases’ initiative running between 1st – 14th December.
The initiative invites customers to donate food and money in store for local partners and money and Nectar points online for national partners in a bid to help make Christmas a special time for everyone. Every single donation made will be matched by the supermarket penny for penny up to the value of £4 million – with the aim of raising a total of over £8million across its stores.
Together with the help of Sainsbury’s customers, ‘Help Brighten a Million Christmases’ could help to feed up to 32 million people this Christmas. Sainsbury’s will work to ensure the funds raised reach the Foodbank in time to help to feed the local community this Christmas.
Store Manager, Maria Bird said:
“We’re really excited to be helping a local cause so close to our hearts – it’s a great way for our colleagues to come together and support the community in the run up to Christmas. In a year that has been hard for many, we are committed to doing everything we can to help feed the nation and brighten a million Christmases.”
Simon Roberts, CEO of Sainsbury’s, said:
“This year has presented unexpected challenges for many of our colleagues and customers and we are committed to doing everything we can to help feed the nation and make sure that no family goes hungry over the festive season. We are proud to work with our food donation partners all year round to provide vital support to the communities we serve, but they need our help now more than ever.
“We invite our customers and colleagues to give what they can and we will match all donations, doubling the value of every customer contribution. We are donating £5 million to support thousands of good causes, providing millions of meals as we aim to brighten a million Christmases.”
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Well done, Sainsbury’s, but it’s still a national disgrace that we need foodbanks.
Never mind, plenty of people getting fat on contracts handed out by DofW&P, etc to friends of Ministers. Nobody going hungry there.
Welcome to “Great” Britain – the newest third-world country on the block.
there wouldn’t be food banks, if there weren’t so many spongers from other countries, living off the uk state.
if there were less claimants, then there would be more cash and as such benefits would be a bit higher overall.
u is rite niper
to meny ere nae
One ought to include some contraceptives so as the next generation is not then funding the next generation of poor people’s casual offspring.