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More than 260 donations were made in 2019 via a free online memorial feature offered by a number of Isle of Wight co-operative funeral homes.

Thanks to the generosity of those who have recently lost a loved one, £11,880 was donated via the feature offered by The Co-operative Funeralcare branches on the Isle of Wight which are part of Southern Co-op.

In 2019, the donations averaged around £44 per donation. More than a third of the donations, £3,860, were made by loved ones via The Co-operative Funeralcare in Lake.

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The memorial page also allows friends and family to set up a personal tribute page to light virtual candles, share memories, stories, photos and videos of loved ones.

Steve Pearce, Chief Operating Officer for funeral care at Southern Co-op, said:

“The charities people chose to donate to can be a reflection of something their loved one held dear to them or a charity that supported them at a time of need.

“We know that people donated to 351 different charities last year but what we can’t quantify is how many people that went on to help. The donations would have made a difference to thousands of people’s lives and this is incredibly special.”

A total of £330,000 was donated by families across the south of England in 2019 via the free online service offered by Southern Co-op – the regional, independent co-operative.

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Isle of Wight based charities to benefit from the contributions included Mountbatten which received £3,560 and is an independent charity which provides end of life care and bereavement support to anyone living on the island; and Hampshire and Isle of Wight Air Ambulance which received £1,340.

Funeral homes on the Isle of Wight offering the free online memorial feature include The Co-operative Funeralcare in East Cowes, Freshwater, Lake, Newport, Ryde, and Shanklin.

For more information about online tributes, visit www.funeralcare.co.uk/tributes-and-donations.

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