An exciting new brand has been launched for Medina Valley to position the area as a diverse, accessible and naturally beautiful destination.
A vibrant logo has been created and useful information has been compiled to celebrate the unique characteristics of the area which is made up of 6 parishes – Cowes, East Cowes, Gurnard, Newport, Northwood and Whippingham.
The brand has been developed for local organisations to support and enhance their marketing, and will be freely available to use.
The initiative was launched with a trip down the Medina River yesterday (20th March).
Graham Biss, from the Medina Valley Coastal Communities Team that leads the project, commented:
“This is not a commercial brand, its purpose is to help raise the profile of the whole area and show what a fantastic destination this is.”
“We’ve been engaging with local organisations since January and have been very pleased with the interest and feedback that we have received. Now we hope that businesses will use this brand as part of their marketing. There are many great events and activities on our doorstep – let’s tell everyone about them.”
The identity was created by Ventnor design agency, Words and Stuff, and inspired by the local landscape. Designer Lindsay Robertson explained:
“The Medina Estuary is the defining element of Medina Valley – so the icon focuses on the Estuary and the surrounding natural environment. The stem of the leaf takes the form of the flowing water.”
Text and other resources have been compiled based around 5 distinctive themes that highlight the rich and varied assets within the Valley:
• 10 minutes to tranquillity – This emphasises the proximity of natural beauty and the ease of getting around.
• Scenic hues of blues & greens – This focuses on the estuary, coast and natural environment.
• The Island’s Royal quarter – This covers the long established links with the monarchy, providing a particular focus on Queen Victoria.
• Industry & innovation – This highlights the pioneering maritime and industrial heritage, past and present.
• Your idea of fun – This summarises the recreational activities and entertainment available, on and off the water.
Will Myles, Managing Director of Visit Isle of Wight, says:
“This area has outstanding potential and there’s such a variety of things to see and do – including spotting rare wildlife; relaxing, walking and cycling by the river; enjoying our amazing history and industrial heritage; and everything our county town has to offer. We wish this project every success”.
