The campaign focuses on inspiring tourists to visit by showcasing the range of accommodation, wide open spaces and activities on offer across the Island.
Mark Persad, Wightlink’s Head of Marketing, said:
“We recognise that tourism is absolutely vital to the Island’s economy and we know that so many livelihoods depend on the tourist industry. Wightlink plays an important part in helping the Island to thrive and by providing inspiration to visitors by promoting its beautiful environment, great range of accommodation and leisure activities, we aim to make a positive difference to our friends and colleagues in the tourism sector.”
As part of Wightlink’s on-going promotion of the Island, visitors will be able to watch the latest in the series of “Room to Breathe” videos showcasing unique places the Island has to offer as well as highlighting the relaxing nature of the Island’s breath-taking landscapes. The “Room to Breathe” campaign will run on the Wightlink website, its social media channels (including Facebook and Twitter), and on board Wightlink’s fleet.
A dedicated website page, www.wightlink.co.uk/roomtobreathe, has been launched where the video series can also be viewed.
Travellers are also being enticed to the Island with the latest edition of “Wightlife”, the company’s lifestyle guide to the inside track on the Island. For the first time ever, “Wightlife” will available as a downloadable magazine App to further inspire and attract visitors researching and planning their trip on the go. The App can be downloaded from the Apple Store, Google Play and Amazon, and can be accessed on the Wightlink website: www.wightlink.co.uk/wightlife.
Islanders are being encouraged to support the company’s efforts to boost tourism by spreading the word about the App to friends and family on the mainland.
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