An Isle of Wight business is 1 of the first companies to track its renewable electricity use from supplier Good Energy in ‘real-time.’
Sustainable e-commerce platform and clothing manufacturer Teemill, based in Freshwater, can now track exactly where its electricity is sourced from every hour of the day, achieving renewable matching for over 95% of the time in an initial trial.
Energy supplier Good Energy, has matched the company’s electricity usage to 2 generators, a hydroelectricity project and an anaerobic digestor site.
The new transparency further demonstrates Teemill’s commitment to sustainability and tracing its environmental footprint, improving the accuracy of its carbon accounting by revealing the carbon intensity for each hour of activity.
Good Energy Chief executive Nigel Pocklington said:
“Moving to a time-based certification system is an essential part of cracking down on greenwashing and giving customers the true picture of where their energy is coming from.”
Mart Drake-Knight, co-founder of Teemill, said:
“We look at our business as a system and within that system we look to drive positive impacts in every area, especially in our use of resources and energy.
Article continues below this advertisement “Being able to track our energy use this way means we not only know what we’re using, but where it is coming from, just as we do with the materials we use to make our clothing.
“That means all our partners, from major companies and international charities to the smallest operations, can have total confidence in our supply chain.”
Pass the sick bag Alice.
What utter virtue-signalling nonsense. Do they have an app to check the fossil fuels used to transport the cotton from country of manufacture to their factory and the amount of dairy-dust powered vehicles that transport their clothing?
No, thought not.
Don’t get me wrong, good luck to them, but let’s drop the bs eh?
Like ANY company or person who think they are using only ”green” energy, the generators from all sources feed their power into the National Grid, so it is all mixed together.
Whilst this company may justify its green stance by ‘seeing’ x amount of Kilowatts of green energy generated, that does not ‘mean’ that any or some of that energy will flow through their cables anymore than anyone elses.
Even IF it did, it only means that Green energy is then unable to be used by anyone else, who then has to use other forms.
So great for the gullible to ‘feel’ they are doing their bit, but so wrong and very easy to tell the masses something which they don’t understand.
Hold on, when you plug something in and take electricity from the national grid, as I assume this company is doing, you don’t get to select where the electricity is sourced. It’s just electricity, it doesn’t come with a certificate of origin.
Do people actually fall for this nonsense?
Would be exactly the same for any company to say they are ‘using’ only Spring water in their food production and not reservoir water. Justified by ‘them’ by saying they use a thousand gallons a day, and a spring that adds to the water supply somewhere along the line produces that 1000 gallons or more.
Yet in reality it is all mixed together as there is no ‘separate’ pipe line ‘just’ supplying spring water as there is no separate cable supplying just ‘green electricity’.
Still good publicity for them and guess heart is in the right place even if fooling the masses at the same time.
Lucky for Companies and MP’s alike that most of the public only hear what these people require them to grasp.