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£1.25million of funding from The People’s Postcode Lottery will be used to launch and deliver the Ellen MacArthur Foundation’s iconic Food Challenge, which aims to bring nature-positive food to supermarket shelves within 2 years.

The Cowes-based charity will be joining forces with the Sustainable Food Trust to launch their Nature Positive Food Challenge at the start of next year.

Having written and released The Big Food Redesign: Regenerating nature with the circular economy report last year, the Foundation is now working to turn the ambitions it outlined into positive working actions.

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The focus of this year’s Dream Fund has been centred around projects that deliver systemic change in the following funding categories: environment/conservation, social inequality, and pandemic recovery. People’s Postcode Lottery asked charitable organisations to think big, be ambitious, and collaborate with other non-profit partners to deliver their dream project.

The challenge has been set. In 2023, the Ellen MacArthur Foundation and the Sustainable Food Trust will bring together key players from right across the food system, including designers, manufacturers, and some of our biggest retailers. The Dream Fund award secures the 3-year project which will reshape how food is designed, grown, and marketed to provide delicious nutrition for all while allowing nature to thrive.

Andrew Morlet, CEO of the Ellen MacArthur Foundation, has said:

“This is the third time the Foundation has won a People’s Postcode Lottery Dream Fund award and we are once again thrilled to be the recipients of their continued support as we work to shift the economy into one that is regenerative by design.

“Changing our food system is one of the most powerful things we can do to tackle some of the biggest challenges we face such as climate change, biodiversity loss, waste, and pollution. With the Dream Fund award, we can put the same energy and resources into our Nature Positive Food Challenge that we were afforded previously by players of People’s Postcode Lottery to research and highlight solutions to the plastic pollution crisis, and carry on our mission to redesign the future of fashion. Awards such as this are invaluable to charities across the UK and secure fantastic opportunities for NGOs to collaborate and drive the positive solutions that people all over the world are calling for.”

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Laura Chow, head of charities at People’s Postcode Lottery, has said:

“The Dream Fund offers an unrivalled opportunity for charities and organisations to work together to deliver an original, high impact, innovative project.

“We are thrilled that Nature Positive Food Challenge has been named one of winners of the 2022 Dream Fund, made possible thanks to players of People’s Postcode Lottery.”

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