The Hampshire and Isle of Wight Air Ambulance (HIOWAA) will be celebrating National Air Ambulance Week in style this Friday with Hats4Hiowaa Day, when the charity will be calling upon supporters to don their favourite hat for the day in order to help keep the Air Ambulance flying.
The concept is simple; wear a hat to work for the day and make a one off donation to HIOWAA by texting HATS (plus a donation) to 70500. Supporters are encouraged to share their selfies with others by uploading their photos to the charity Facebook or Twitter pages using the #Hats4Hiowaa hashtag.
The charity’s inaugural Hats4Hiowaa Day in 2014 saw individuals and businesses across the region sporting their favourite hats, and raising significant funds through text donations.
Charity Manager Sherie Williams Ellen commented;
“Hats4Hiowaa Day has proven to be a hat raising success. It’s simple, it’s fun and anyone can take part!”
The charity intends to repeat the winning formula of Hats4Hiowaa Day again this year and for the campaign to become a regular fixture in the HIOWAA calendar.
HIOWAA flies seven days a week and attends an average of two to three missions a day, many of them life saving. The charity receives no government, statutory or national lottery funding, and is entirely dependent on gifts received from members of the public, companies and grant-making bodies to keep the Air Ambulance flying and saving lives.