In an unique appeal, the Hampshire and Isle of Wight Air Ambulance are appealing to all women to donate their unneeded bras for this coming Bag A Bra Day (Thursday 24th May).
The charity are asking people to donate their bras rather than throw them away to raise much needed funds for the Air Ambulance.
Like most textiles, bras can be recycled to raise much needed funds for the charity. But better than that, they are worth a great deal more than ordinary textiles, and once they have been sorted and distributed, they are sold on to women in West Africa who can seldom afford new bras. This is not only good for Hampshire and Isle of Wight Air Ambulance, but also allows West African women the opportunity to buy and wear bras which can help them in many ways, including increasing their self esteem.
John Perry, CEO of Hampshire and Isle of Wight Air Ambulance said ‘This is a fantastic initiative which is so worthwhile, and has advantages for us all. Our recycling partners Bag It Up, have arranged for these bras to be sent out to Africa, and we are very pleased to be able to do something for others, whilst raising funds to help keep your Air Ambulance flying and saving lives”.