The nationwide fundraiser saw Utilita donate a penny for every smart meter top-up made via the award-winning My Utilita app throughout December 2020, raising £17,000 in total for foodbank charities across the UK. The initiative is part of Utilita’s pledge for its customer-facing staff to deliver at least 10,000 hours’ worth of time supporting foodbanks across the UK in 2021.
With around 2 million UK households having used a foodbank in the UK in 2020 – an extra 300,000 more than in 2019 – the valuable donations will help to provide meals for families and individuals experiencing poverty during the pandemic.
A spokesperson for the Isle of Wight Foodbank commented on the donation:
“The Isle of Wight Foodbank has fed 4,485 people since April last year. This can feel like a seemingly hopeless situation and the foodbank can never be the whole answer but, with Utilita’s support, we have brought hope to those in crisis. The food bank relies on the support of people across the Isle of Wight and further afield, particularly now when we have experienced even greater levels of need.
“We would like to thank Utilita for their kind and generous donation, which will go towards the work we do with families and individuals in need throughout the Isle of Wight. Your compassionate contribution helps us to continue helping serve those who are in hunger poverty.”
Katherine Allen, Hub Manager of the Utilita Energy Hub in Newport, commented:
“Being able to donate £1,500 to our local foodbank through events such as ‘Every Penny Feeds’, is one of the many reasons I am so proud to work for Utilita. Besides the donation, we have also given numerous food parcels during the pandemic to support with their increased demand during this difficult time. We have managed to help others in many ways, and I look forward to continuing this for years to come.”