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The Isle of Wight Council has given the green light for a multi-million pound project to transform Priory Bay Hotel.

Aria Resorts have been successful in their bid to get planning permission to completely upgrade the country house hotel, which sits between the villages of Nettlestone and St Helens.

Plans submitted to the Council’s planning department and now approved for development include adding a 2-storey extension to the existing hotel and conversion of existing outbuildings to provide 14 hotel suites, a restaurant, bar and spa. Up to 56 holiday cottages and 12 woodland retreats are also set to be built.

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However, plans to build 10 tree houses in amongst historic woodland have been refused as a result of 8 councillors raising objections at last night’s (Tuesday’s) planning committee meeting. It comes after a 5,000-strong petition was launched last week to prevent the woodland from being negativity affected by the Aria Resorts development.

Once renovation work is complete the hotel will also benefit from the provision of gym, village barn, farm shop, welcome barn, internal access roads and parking. The existing outdoor swimming pool will be relocated and extensive landscaping will take place across the 60 acre estate.

David Long, Partner at planning consultants BCM, has previously said:

“The Priory Bay Hotel will provide the very highest standards of accommodation and leisure facilities. Something that will allow it to compete with Country House Hotels across the mainland and in doing so create skilled service and tourism employment in addition to additional leisure facilities for the Islands residents and visitors. This is hugely important to the Isle of Wight to enhance its standing as a leading tourism destination.”

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