Isle of Wight firm NOSY Creative Agency has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.
The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations – from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.
Founded in 2018, NOSY has placed sustainability at the core of the business. Through sustainable operations, community activity and thoughtful partnerships, NOSY has shown how responsible practices can deliver both environmental impact and commercial success.
On being named in the Green Growth 100, Matt Greg, Founder of NOSY, explains:
“We prioritise ethical procurement, green digital infrastructure, low-waste working practices and transparent impact reporting. Our team also contributes to community initiatives, including Rubbish Networking, which combines local litter-picking with relationship-building. Green Growth 100 is an excellent recognition of our efforts.”
Michelle Ovens CBE, CEO and Founder of Small Business Britain, said:
“The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. NOSY is a brilliant example of how sustainability can fuel long-term success.”
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This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member.
The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses.
Chris Sims, Chief Commercial Officer, UK Business, at BT, added:
“The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate NOSY on being recognised.”
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As a business featured on the Green Growth 100, NOSY will also be in the running for the Green Growth Awards – hosted by BT on 12th March 2026 – which will see 2 standout businesses from the line-up awarded a £5,000 grant to help them to scale their sustainability ambitions and continue driving positive change.
Highly commendable by the sound of it, but what do they actually do?
After reading all the corporate jargon, it is still a mystery to me what business they are in.