2 appliances from the Isle of Wight Fire and Rescue Service are in attendance at Holland and Barrett in Ryde this afternoon (Friday).
Firefighters were alerted to a potential fire at the retail premises on the High Street at just before midday.
Thankfully, there doesn’t appear to be any signs of a developed fire.
The crews are expected to return to station shortly.
UPDATE @ 13:10 – It has been confirmed that smoke was seen issuing from the basement of the property, sparking the emergency response.
An overheated extension lead is thought to be behind the alert.





















































































