Created by the Island’s Tourist Board last year, the festival celebrates the Island’s maritime history and heritage and gives businesses in Cowes and the rest of the Island the opportunity to be part of VIOW’s multi-media marketing campaign to encourage visitors to the Island.
The event has been moved to 16th June for 2014 – as Isle of Wight Festival-goers are heading home – and runs until 23rd June and will coincide with the annual Round the Island Race, organised by the Island Sailing Club and which takes place on 21st June 2014. As one of the largest yacht races in the world, thousands of people flock to the Island to watch or take part in a race featuring some of the country’s top sailors, including America’s Cup Winner and four time Olympic gold medallist, Sir Ben Ainslie.
One of the first weekend’s highlights will be the Race Village in Cowes Yacht Haven, Saturday 21st to Sunday 22nd June, featuring the Red Funnel Cowes Food Festival and Cookery Theatre, which will be serving up delicious seafood dishes. There will also be a range of trade, food and craft stalls as well as lots of evening entertainment and live musicians.
David Thornton said:
“We are excited to be able to announce our second Festival of the Sea, an annual event which helps us promote the Island’s unique sea faring heritage to our visitor market and attract visitors outside the summer holiday period.
“We now plan to produce a range of marketing materials including newspaper and digital advertisements for both on and off-Island distribution.
“We’re delighted that Cowes is getting behind this marketing initiative this year. We expect to announce additional events in Ventnor, Ryde and Yarmouth soon and hope that all the Island’s resorts will participate.”
FOS will be anchored by headline events created by tourism providers, which it is hoped resorts and attractions will get behind – from sea shanties, beach art displays, fishing, cookery displays and food-tastings, through to opportunities to charter boats and trial sailing lessons to ensure a lively mix of events to draw in the crowds.
Any tourism-related business wishing to get involved and take advantage of this great marketing opportunity should visit the FOS section on the Tourist Board’s industry website, which goes live on Wednesday evening, 19th March: www.visitwight.org
Full details about FOS and the schedule of events will be added to www.visitisleofwight.co.uk