Adventure Activities UK has this week announced plans to re-locate its West Wight land centre to a new 16 acre site at Stoats Farm on the Freshwater/Totland border.
The Isle of Wight outdoor activity business is going from strength to strength and is now looking to develop its links across the Island, and beyond.
The leading provider of land and water-based activities currently operates out of Freshwater Bay and at Whitecliff Bay near Bembridge, in conjunction with Away Resorts. The move to the new land centre set in the West Wight’s Area of Outstanding Natural Beauty (AONB) will enable a dedicated field for additional archery and axe throwing ranges, a bushcraft area and an extended natural mountainboarding slope to compliment the climbing wall and arrow tag field.
Stoats Farm has an established public camping business and this will be a new addition for 2019 as Adventure Holidays are offered for those looking to combine camping, activities and adventure for a weekend break or longer holidays.
In addition, Adventure Activities is adding 2 new Hampshire sites to its activity portfolio this summer through its partnership with Away Resorts. Adventure Activities have been invited to deliver water-based activities including paddleboarding, megaSUP and kayaking at Away Resort’s holiday villages at Sandy Balls in the New Forest and Mill Rythe on Hayling Island.
A result of this expansion is the recruitment of new staff with a strong focus on Island employment opportunities that underpins the company values of ‘real jobs for real people’.
Adventure Activities has been working with island-based further education colleges including Medina College, Ryde Academy and the Isle of Wight College to raise awareness of the training and qualifications available to young people interested in a career in the outdoor industry.
Owen Burson, Chief Executive Officer of Adventure Activities UK, says:
“The Isle of Wight is the heartland of our business and our passion has always been on the development of young people. It is this that has driven our growth plans so we can now accommodate 270 young people on our outdoor residential camps. It is then that we connect future generations with the environment, encourage them to develop new skills and take on challenges that build confidence, resilience and ambition to achieve more through improving life and employment opportunities”.
Through the delivery of a new website, designed by award-winning Island agency Brightbulb Design, Adventure Activities has added more of their story, their team and their impact and how they are working in greater partnership with key island organisations to promote the Isle of Wight as a destination of choice for business, tourism and education.
Matt Jeffery, Managing Director of Brightbulb Design, says:
“We love working with AAUK. Their ethos is closely aligned with our own and they have great energy and a real direction in the business. They are expanding into other territories in the UK and across the globe and promoting the fantastic things on offer on our beautiful Island. It’s great to help them go from strength to strength”.