Local Community News


In the past year, 314 people have donated money to charity in memory of a loved one via a free online memorial feature offered by 6 Isle of Wight funeral homes.

There have also been 7 Isle of Wight-based charities to benefit from the contributions as loved ones have asked friends and family to make donations to charities rather than flowers at funerals.

The donations have all been made via Southern Co-op’s memorial webpage, run in partnership with MuchLoved, which launched 2 years ago in September 2016.

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As well as an online donation, the online memorial feature allows friends and family to set up a personal tribute page to light virtual candles, share memories, stories, photos and videos of loved ones.

Steve Pearce, Southern Co-op’s Chief Operating Officer for End of Life Services, said:

“Since we launched our online tribute service, we have been blown away by the generosity of those remembering their loved ones. A lot of the chosen charities have meant a great deal to the person who has passed away – such as a hospice or a support service.

“It is really special to see so many local charities being chosen to receive donations in memory of a loved one. We find the tribute pages a really helpful and long-lasting way to help remember someone special.”

Southern Co-op is a regional independent co-operative and its memorial webpage runs across all of its 56 branches in the south including its funeral homes in East Cowes, Freshwater, Lake, Newport, Ryde and Shanklin. At the 6 Isle of Wight Southern Co-op funeral homes, in the last year, the average donation made in memory of a loved one was as much as £40 per donation.

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The local charities to benefit from donations across all of the branches were Alzheimer Café Isle of Wight, Friends of St Mary’s Hospital, Friends of the Animals, Hampshire and Isle of Wight Air Ambulance, Isle of Wight Donkey Sanctuary, Mountbatten and Sandown & Shanklin Independent Lifeboat.

For more information about online tributes, visit www.funeralcare.co.uk/tributes-and-donations.

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