Ryde-based award-winning CBD wellness brand, Nature’s Journey, has announced that the company is now a Certified B Corporation.
Founded in 2022, the plant-powered line of certified Vegan, Leaping Bunny-approved skincare and aromatherapy solutions joins a growing movement of companies that are reinventing business for the benefit of all people and our shared planet.
Driven by their vision to offer ‘an antidote for modern living’, the brand achieved B Corp Pending status at launch and has since worked tirelessly to build on the goals identified and developing new ways of working to support their full application.
Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that Nature’s Journey meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.
Leighton Atchison-Warne, co-founder, says:
“Since day one, we were very clear about the kind of brand we wanted to be. First and foremost, we wanted to create a brand that consumers could truly trust – not just to deliver dependable results, but to do the right thing when it comes to protecting our precious planet”, he says. “We knew that the CBD industry in particular had a stigma for mistrust, and we were determined to change that”.
Chris Turner, executive director of B Lab UK says:
“We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector.
Article continues below this advertisement “Welcoming Nature’s Journey is an exciting moment for the CBD wellness industry. B Lab UK and the rest of the B Corp community are really pleased that Nature’s Journey is paving the way for a new way of doing things”.
Alongside becoming a Certified B Corporation, the brand has been certified by The Vegan Society and Cruelty Free International, further demonstrating their commitment to ethical, sustainable trade.
The 7-strong team, with a background in the beauty, wellness and cannabinoid industry, joined forces to create the brand after they recognised an opportunity to bring the benefits of CBD to the premium skincare market and has since gone on to win over 30 industry awards.
I’d like to know who the 7 strong team are please