The campaign is announced as research shows that despite almost all of us knowing someone affected by the condition, two-thirds of people living with dementia report feeling isolated and lonely.
People living with dementia have starred in a video to answer questions that are busting myths and showing that people with dementia are still the same people. As part of the #AskUsAnything campaign, everyone is urged to share the videofar and wide throughout Dementia Action week (20th-26th May).
In the UK, 1 person develops dementia every 3 minutes so small acts of kindness such as calling a relative with dementia, visiting a neighbour or becoming a Dementia Friend, can help towards creating a dementia-friendly generation.
Local events throughout Dementia Action Week will help people to start a conversation and unite against dementia. Here on the Isle of Wight, a pop-up information stand will be situated at Tesco Ryde on Wednesday 22nd May between 10:00-15:30.
Nick O’Donohue Area Manager for Alzheimer’s Society in Hampshire said:
“Many people are worried about ‘saying the wrong thing’ to someone with dementia, yet a friendly face or listening ear can make the world of difference. Even in the later stages of dementia when having a conversation might become difficult, keeping in touch can bring feelings of happiness and comfort, especially as the ‘emotional memory’ remains with them long after the memory of the visit may have gone.
“We all have a role on the Isle of Wight to help create a dementia-friendly generation, changing the way people think, talk and act about dementia. There are currently around 2.8 million Alzheimer’s Society’s Dementia Friends in the UK with 29,000 in Hampshire (1600 of them on the Isle of Wight) and 400 dementia-friendly businesses and communities across the UK.
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“Alzheimer’s Society is determined to make sure no-one with dementia has to face a future alone. We are here to support anyone affected by dementia and it can start by finding a local event near you this Dementia Action Week. Unite with us now at alzheimers.org.uk/DAW.”