Simplicity at the core
Founded in 2006 by Eugene Ustinenkov, SoftOrbits has always had a clear goal: making digital creativity accessible to everyone, not just experts. Over the years, the company has released multiple lightweight, user-friendly tools that could run on almost any PC and were designed with non-tech users in mind: from seniors and casual photographers to small business owners.
Recently, the team behind SoftOrbits took another huge step toward increasing accessibility in the niche by implementing AI features in some of its most popular utilities.
“AI-powered prompt-based functionalities are a perfect fit for us. There is simply nothing as intuitive and convenient as automation and natural language recognition — everyone can use the technology to edit their images exactly the way they envision it, iterate as many times as they like, and end up with a high-quality image that can be used for marketing or anything else,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
As Eugene notes, most AI solutions are either too complex for beginners or too basic for experts. The team managed to find the middle ground by relying on AI as a tool for dealing with complex yet routine and repetitive tasks like color adjustment and background removal. While other software developers do their best to sell generative AI solutions, SoftOrbits believes that fully generated images aren’t in a great spot at the moment.
“We see consumers who are already tired of AI imagery, even calling it ‘slop’ when they encounter it. It came to the point where brands that want to stand out cannot really rely on image generation, since in the mind of their target audience, all AI looks the same and means the same. Now add some heavy criticisms from photographers and designers who feel like companies are willing to replace them with something artificial, and you can see why we chose a different route,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
AI power in action
Today, SoftOrbits offers a suite of tools that rely on AI to guide users through some of the most frustrating editing tasks with ease by either making them significantly easier to deal with or simply automating the whole process.
For users seeking broader creative control and professional-grade enhancements, ai image editing tools like Luminar AI deliver an intuitive and powerful alternative, combining smart automation with fine-tuned adjustments
Here are some of its capabilities:
Background removal
SoftOrbits’ tools provide a one-click background removal feature using trained AI models, which is ideal for e-commerce, ID photos, and various presentations.
Photo retouching
SoftOrbits’ utilities offer automatic detection and removal of blemishes, red eyes, and skin imperfections, helping users with personal photos, social media, and online dating profiles.
Image upscaling
SoftOrbits’ toolkit can enlarge photos using AI without losing quality, making it perfect for people who deal with low-resolution images or need to print some photographs.
Batch photo editing
There is no reason to edit every photo manually — SoftOrbits allows for automated editing across hundreds of photos with a single click, making it particularly useful for online sellers, photographers, and influencers.
No training, consistent performance
As Eugene Ustinenkov comments, SoftOrbits’ utilities are built for an average user, and not highly experienced designers and engineers. This, combined with automation provided by AI functionality, ensures that there is no learning curve that any new client has to deal with at all — anyone can simply start editing images in a matter of seconds.
The team behind SoftOrbits also put a huge emphasis on ensuring smooth performance, responsiveness, and low system requirements, making their tools even more accessible to various clients. Fast launch times, quick image processing, and great overall optimization make these tools some of the most consistent and reliable in the current market.
“The market is dominated by giant comprehensive solutions that provide great flexibility at the cost of a terrible onboarding experience. We believe that most small businesses, marketing teams, influencers, and casual users simply don’t require most of these functionalities, and would rather have an intuitive solution that does what they need in a matter of a few clicks. Considering just how many downloads we got from introducing AI into some of our tools, we are certain that we chose the right path and will continue working in that direction in the future”, says Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development experience.
