Cowes Ladies FC has announced their first technical partnership with the Isle of Wight Festival, which represents the first commercial sponsorship deal in the club’s history.
The sponsorship agreement sees the Isle of Wight Festival become the official training kit supplier beginning with the 2017/18 season. Thanks to this agreement, Cowes Ladies now have a full set of training kits, balls, bibs, cones and other vital training equipment.
Despite its status as the largest team sport for girls and women in the country, peer pressures and gender stereotyping contribute to a negative perception of the women’s game, and alarmingly unlike tennis and netball, among girls surveyed, only just over half felt that football was a game for them.
Ladies Manager Toby Brown said:
“This is an incredibly exciting and important deal for the club. The Isle of Wight Festival is known around the world and we are grateful not only for the investment, which has allowed us to kick on a level, but also for the spotlight it will shine on us and help grow the club’s reach and capabilities, hopefully encouraging more women into football.”
John Giddings, Founder of the Isle of Wight Festival said:
“I’m pleased to be able to give our support not only to the team, but to hopefully help shatter the myth that football is just for boys, and give more Island women the opportunity to enjoy the beautiful game.”
Team Captain Shamara Patmore added:
“In a team it’s not the strength of the individual players but it is the strength of the unit and how they all function together. Every pro was once an amateur, every expert was once a beginner, so dream big and start now.”
Cowes Ladies train on Thursday evenings and Saturday afternoons at the Isle of Wight Community Club, Cowes. For more information visit http://cowesladiesfc.co.uk.