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bradayHampshire and Isle of Wight Air Ambulance are holding their annual Bag A Bra Day on Thursday 23rd May and on the day there will be vehicles travelling around Hampshire to pick up donated bras.

The recycling of bras is slightly different from other textiles, as most of the donated bras are shipped to West Africa for resale at affordable prices by street traders.   Being able to wear a bra gives women status and helps to improve their self esteem, which are certainly very emotive reasons to dig into the bra drawer to find an unwanted bra or two!

Across the Island there will be a collection point open from 09:00 until 16:00 at the Isobel Centre, Newport. “Swap a ‘D’ cup for a tea cup” is asking for ladies to bring along a bra in exchange for a cup of tea.

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John Perry, Chief Executive of Hampshire and Isle of Wight Air Ambulance said: ‘We are trying to get as many groups of people involved as possible this year and to collect a record number of bras. This is a really worthwhile cause because your donations are not only helping the Air Ambulance, but also helping women in West Africa. We really appreciate all the donations we receive and everything helps towards keeping your Air Ambulance flying and saving lives.’

If you would like a ‘Bag-a-Bra’ collecting bag, want to know where your nearest ‘Bag It Up’ recycling bank is situated, or just require further information about this campaign, then please visit www.hiow-airambulance.org.uk

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