Isle of Wight tourism businesses are being offered the chance to discover the benefits of going green this month.
Visit Isle of Wight’s pioneering Green Star scheme – which rewards organisations that actively promote the use of sustainable travel – has been given a new look for 2019.
The green credentials of a business will be put to the test and awarded a bronze, silver or gold status, making it clear to visitors what they are dong to protect the environment.
The Green Star team will be looking for businesses that make the effort to encourage sustainable travel, cycle storage at their premises, or attend ‘familiarisation’ trips to learn about the many green opportunities available to them.
Nicola Rogers, Visitor Travel Project Manager, said:
“National trends tell us that visitors are looking for more eco-friendly ways to travel and that they want to immerse themselves in local communities. Our Drive Less See More campaign is still as relevant as ever, with numerous cycle tracks, footpaths and hidden gems that are too easy to miss if you’re driving.
“We have so much to offer here on the Isle of Wight, from the Island Line down the east to the fantastic bus network that spans across the whole island, and it all adds to the visitor experience. I’d urge anyone in the tourism industry to come along and hear more about our future plans”.
The Green Star scheme will launch at Monkey Haven on Tuesday 12th February, with a drop-in session between 10:00 and 12:00. Businesses representatives are invited to find out more about becoming a member and enjoy free entrance to the park as well.