Ryde is in ‘pole position’ as the launch venue for the series, hosting a full day of adrenaline-fuelled cycling activities for all to enjoy. The town will be converted into a race circuit for the country’s top cyclists during the televised series, where teams of racing stars take to the streets to battle it out.
The team race starts at 19:30, lasts around an hour and it’s free to watch.
Wightlink is spreading the message about the Pearl Izumi far and wide, and is including the prestigious event as part of its #ACTIONWIGHT social media campaign. Race spectators will be encouraged to share their photos and experiences, and those that do will automatically enter Wightlink’s competition to win an all-out-adventure grand prize and chance to stay at Tom’s Eco Lodge boutique glamping accommodation with adventure activities provided by Adventure Activities Isle of Wight.
Mark Persad, Head of Marketing at Wightlink, said:
“Wightlink has worked very closely with partners including Visit Isle of Wight to bring this nationally recognised event to the Island. It’s been a real team effort to encourage the organisers that the Island would be a great location to kick off this prestigious tour series. We’ve also helped support the event’s production teams as they have gone about planning and organising the race.
“We are so excited that one of our home ports has been chosen to be at the centre of this spectacular race. Wightlink has backed the bid to host this event from the outset, and we’re delighted that the Island and all it has to offer will be placed centre stage during this leading televised cycle race.
“Wightlink carries around 70,000 bicycles each year to and from the Island, including 500 commuters who take their cycles across every day. So, as a bicycle-friendly Island we look forward to helping to do our bit for Island tourism by welcoming many new two-wheeled visitors”.