The traditionally strong holiday booking period of Christmas and New Year will see the Isle of Wight receive a marketing boost. Visit Isle of Wight is to launch a variety of marketing mechanisms to attract visitors to the Island in 2024, including Sky Adsmart TV advertising, Google display network, online advertising, social media adverts, and a new way of marketing using mobile technology. Called Sky Rise, the advertising is displayed on ‘out of home’ billboards, relying on the mobile signal from the device of someone nearby and part of the target market, to trigger the advert. This will be seen in adverts across the London Underground, railway stations, supermarkets, shopping malls, bus shelters, and by the roadside, as well as digital display ads across the Sky Rise online network. Alongside this, Visit Isle of Wight will run digital audio across the Sky Rise network with bespoke adverts tailored for target audiences. The Twixmas marketing campaign, which runs between 26th December and 31st January, will focus on promoting 2024 breaks to the Isle of Wight, targeting primarily families and empty nesters (over 50s). The multi-layered campaign will see marketing in the South West (including Bath and Bristol), South Wales, along the M62 corridor including Liverpool and Leeds, and across the South including Bournemouth, Oxford, Guildford, South London and Worthing. Exploring the trend of ‘destination dupes’ (where one location could be easily mistaken for another), phrases such as ‘Forget the South of France’, and ‘Forget Italian Palaces’ show Ventnor and Osborne House as very real alternatives to other, more recognised destinations. The creative is bold, bright and fun, and highlights just some aspects of the beauty of the Island, while challenging perceptions of UK’s favourite holiday isle. Marketing Manager Lou Collins says:
“I am excited to launch our Twixmas marketing campaign. There are many layers to the campaign itself and I am thrilled to unveil our brand new 2024 promotional video for the Island. This video is more than just imagery on a screen; it’s an immersive experience crafted to inspire and excite. We wanted to paint a vivid picture of what awaits our visitors in 2024, whilst having a bit of fun doing it with by comparing it to parts of the world that would require a passport to get to” “From the rolling hills to our beautiful beaches, every scene in the video is a testament to the natural beauty and diverse offerings of the Isle of Wight. Whether you’re seeking thrilling outdoor adventures or serene moments of relaxation, our Island has it all!”
Thats a jolly good start, show a picture of a dog on a beach where they are band from during Summer!
Come to the island and get ripped off, over priced ferries, shrinking green spaces, overpriced attractions (and I use the term loosely) The only dupes are the fools who come here and pay the prices, go to France, Portugal or many, many other places.
Come to the pile of shyte and no doubt tread in some on the beach!
Prediction for 2024
“Fed up Islanders turn against British holidaymakers. Graffiti covers holiday homes “.
I never understand why people come to the island for a holiday. It’s so overpriced from the moment you arrive at the ferry port to the moment you leave. Cheaper to take a two week holiday in the Med compared to a long weekend on the rock.
Not everybody wants to go abroad. Whilst it’s expensive unfortunately to arrive at our shores it’s a gorgeous place you can’t argue against that. Have you been to Bournemouth and Brighton recently? They are two towns and cities with an over spilling metropolis of buildings and people. I used to live in Hackney. Coming to the Island is a paradise believe me now Ted. Whilst i grant you that we have crime on the Island you want to see it up there my friend. Would you live anywhere else Ted?
And most of us, if honest, know why such places have become hot beds of the most prolific and the vilest of crimes. Yet thanks to PC rules, we are no longer allowed to say the truth about every matter.
A disgusting betrayal of the British people whose families have suffered in the past and present in some cases to build up a great country, for THEIR kith and kin, not to watch what they worked hard and died in wars for the be ‘given’ to anything which decides not to wait for the UNICEF lorry, but take straight from source and then some.
Visit the Isle of Wight Lol
The most expensive Ferry crossings in the world per mile.
24/7 364 days a year parking charges on Seafronts (£2 overnight charge),
even Khan’s London ain’t that bad!
50p to have a p@ss in the new toilets at Sandown
Also Sandown looks like there was an Earthquake overnight and no one cleared up the mess
MY ADVISE – GO ELSEWHERE, MUCH CHEAPER
Let’s be fair, it all feels the same when it’s pissing down. Cheapest option is to not go anywhere and stay dry.
Can someone please tell me what a TWIXMAS is? Is it something to do with eating a lot of Twixes? I have never heard of this before?
Visit the Isle of Shyte