The annual targeted campaign will see officers from the Roads Policing Unit out and about across the Island everyday throughout the day and night, using intelligence to tackle drink drivers and carrying out patrols of known hotspots.
In 2013, 59 people were killed or seriously injured in Hampshire and the Isle of Wight as a result of a road traffic collision involving a driver being impaired through either drink or drugs.
Sergeant Rob Heard, who is leading road safety in the region, said:
“New research from the government’s THINK! team shows how much attitudes have changed to drink driving in the last half century.
“Of those surveyed, 91% agreed drink driving was unacceptable and 92% of people said they would feel ashamed if they were caught drinking and driving.
“Through a combination of road safety campaigning and better enforcement, road deaths in the UK because of drink driving have fallen from 1,640 in 1967 to 230 deaths in 2012. We want to continue to reduce that number and prevent further deaths.”
In support of a brand new THINK! television advert, aimed at reducing the number of motorists drink driving, Island Echo will be displaying the 1-minute clip regularly in the lead up to Christmas and the New Year.
Anyone who beleives someone is driving whilst impaired, through either drink or drugs, should dial 101 or text 80999 with all the details of the vehicle, driver, location and times. Alternatively, you can call Crimestoppers on 0800 555 111. In an emergency, dial 999.