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Activity Island kids enjoying climbing at Goodleaf

A company that has been bringing primary school children on holiday to the Isle of Wight for more than 30 years is looking to make new hotel partnerships for 2020 and beyond.

Activity Island, based in the West Midlands, specialises in bringing school groups from around the country for residential visits to the UK’s number 1 holiday Island.

However, Kevin Hughes, Managing Director and CEO at Activity Island, says that the recent sale of a hotel they have used for many years could mean cancelled bookings for next year, resulting in a lot of very disappointed children.

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Activity Island is now looking for new accommodation venues to work with over the coming years.

Kevin says:

“We take bookings as early as January and February for the following year, and these are schools that come back to us year after year after year. We’re always looking a year-and-a-half to 2 years in advance.

“These are definite bookings.  These aren’t groups who are going to turn around and say ‘we’re not coming now’. Deposits have been paid.  These are firm, definite bookings”.

While on the Island, the children- who are predominantly at the Key Stage 2 age – visit popular attractions such as Osborne, Carisbrooke Castle, Blackgang Chine and Robin Hill, as well as participating in fun activities including water sports, bowling and swimming, bringing a benefit to the local economy.

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Kevin states that hotels often prefer having a school group:

“There’s generally between 4 and 8 children per room. Hoteliers put bunk beds up, the school staff decide who bunks with who, they have set meal times, the hoteliers know what time they’re leaving the hotel each day and when they’re coming back – they’ve got the itinerary and they work around it.

“The hotels we deal with love it. Before the summer starts, May, June, early July, a lot of them say they would much rather have school groups because they know it is a steady source of income, with a very good per-room return”.

Will Myles, Managing Director at Visit Isle of Wight, said:

“It’s great that a company such as Activity Island sees the benefit of bringing school children to the Isle of Wight. It’s a fantastic place to visit and I hope that hotel businesses on the Island get in touch with Activity Island, which could mean a steady income for them year after year”.

If you are hotel looking for trade in 2020 and beyond, contact Kevin Hughes at Activity Island on 01827 331100 or email [email protected].

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