Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background.
With the ambition of reaching children who might not ordinarily have access to cricket for a variety of reasons, the 3-year investment will enable schools and community centres in underprivileged areas to provide courses for free – including here on the Isle of Wight.
Launching on 1st June, Dynamos Cricket Intros is designed to tackle existing barriers and inspire the next generation to pick up a bat and ball, particularly in urban areas, by introducing children to a simplified and more dynamic game of countdown cricket. The investment in the initiative is broken down into 3 main parts; recruitment and training, access to free courses and the creation of fun educational videos delivered by stars of the game.
The Dynamos Cricket Intros scheme will offer training to 300 new coaches, which will include coaching experience and mentoring support with all kit and equipment provided for free. Once trained, these activators will span 150 schools and 150 community centres across the UK ready to encourage more children to pick up a bat and ball this summer at no cost.
Applications to take part in this new coach training scheme are open to people of all backgrounds from today. You can find out more here.
Rob Webster, Managing Director of Sky Sports said:
“At Sky Sports we believe all children should have the opportunity to play cricket regardless of gender, ability or background. As a long-standing partner of the ECB we have invested in Dynamos Cricket Intros to tackle head-on some of the biggest barriers to participation. We can’t wait to work in 100 communities across the UK this summer inspiring more and more children to start playing the game that has been at the heart of Sky Sports for decades.”
Nick Pryde, Director of Participation and Growth at the ECB said:
“We are continuously grateful for the depth and breadth of our Sky Sports partnership. Their generous investment into creating Dynamos Cricket Intros is an incredible example of their dedication to growing the number of children playing cricket in this country and to making the game more inclusive and diverse. In addition to Dynamos Cricket Intros, the ECB is also helping existing clubs open up to newcomers during the summer holidays by providing funding to up to 2,000 clubs.”
If you would like to discover more about Dynamos and countdown cricket click here.
Don’t miss another story! Get the Island’s latest news delivered straight to your inbox. Sign up to our daily newsletter here.