KP Snacks has announced that its healthy brand Popchips will be the snack brand partner of the 2025 Isle of Wight Festival. The company – which acquired Popchips Europe back in 2018 – is already sponsoring the Latitude and Gunnersbury Park Festivals set to take place this year following a partnership agreement with entertainment company Live Nation. As part of the agreement, Popchips is to sponsor next year’s Isle of Wight Festival, which is due to be held between the 19th-22nd June 2025. Alex Callender, Brand Manager for Popchips at KP Snacks, has said:
“Popchips is a leading brand in Healthier Snacking and we are thrilled to be working with Live Nation so when people come together to enjoy the music they love, they can do it with the snacks they love too. Live Nation is a perfect partner for the positive and flavourful Popchips brand, and we are excited to see this collaboration come to life over the next few months.”
Such a cheap and tacky name for a product. Hardly paints a picture of healthy snacks. Let’s hope they don’t rebrand or influence the festival.