A new Visitor Project Manager who is being 100% funded by the Local Sustainable Transport (LSTF) project has been appointed by Visit Isle of Wight (VIOW) to undertake the next stage of the Government-funded campaign, designed to encourage travel behavioural change.
Zoe Stroud, who previously worked for the IW Chamber of Commerce as their Group Marketing Manager, has joined the DMO (Destination Marketing Organisation) on a one-year contract to ensure co-ordination across the Visitor LSTF projects.
Specifically in relation to the “Drive Less See More” campaign, Zoe is developing a team of eco savvy travel ambassadors, who will be helping holiday-makers to enjoy the Island without the need to use their cars.
The ambassadors will visit key tourist sites and will provide free information and special offers on some of the Island’s great car-free experiences, from riding an open-top “breezer” bus to hiring bicycles, or taking great countryside walks.
Working alongside Tom Ransom, VIOW’S “Bicycle Island” champion, Zoe’s other duties will include growing the walking and cycling festival economy and managing the other elements of Access to Visitor experiences.
“I am delighted to join Visit Isle of Wight in this new exciting role. I look forward to continuing working with businesses across the island and developing new partnerships.”
VIOW has worked with the Isle of Wight Council to successfully secure £230,000, a third year of LSTF funding – part of which was used to bring the Pearl Izumi event to the Isle of Wight earlier this month.
Some of this funding is also being used to employ Zoe who with her previous experience in the UK’s tourism industry, will bring much to the benefit of the scheme and the Island.
David Thornton, CEO, Visit Isle of Wight said:
“Zoe has shown great strengths in her different roles and is ready to apply her great enthusiasm and passion for the Island in her new role.
“The success of last Thursday’s (14th May) Pearl Izumi Tour Series cycle race in Ryde further reinforces the roll-out of Bicycle Island and we welcome her support in building on existing sustainable travel projects as well as supporting new initiatives”.
Photographed L-R: Zoe Stroud, Visitor Project Manager, David Thornton, CEO and Tom Ransom, Sustainable Transport Marketing Executive – Visit Isle of Wight Ltd.