Ricky Santos, 28, was chosen as one of eight shortlisted entrants in National Accident Helpline’s Creating Waves competition.
The contest, which is designed to highlight some of the best and brightest aspiring minds in advertising, asked advertising hopefuls to create a 30-second radio advertisement promoting National Accident Helpline’s ‘Stop Nuisance Calls’ campaign.
Ricky, who is currently studying for a BA in Scriptwriting for Film and Television, said of his entry:
“My script uses a variety of different people in order to provide the ‘voices’ of the population.
“From teens with mobile phones to the elderly in the comfort of their own homes, cold calling affects us all. I feel this helps to add understanding and empathy to the script, rather than lecturing the audience.
“Using a specific, recognisable daily event – such as dinner time – helps to make it relateable to all. The wider the audience demographic, the more successful the Stop Nuisance Calls campaign will be.”
The lucky winner, to be revealed in July, will travel to MediaCityUK in Salford to hear their script brought to life by professional voice actors, courtesy of production and audio experts On The Eighth.
The winner will also have their work critiqued and polished by the vastly experienced Alistair Ross, writer and director of numerous high-profile and award-winning advertising campaigns over the past 17 years.
Ross, who is Creative Partner at London-based agency The Gate, was given the tricky task of choosing the eight finalists. He said of the entries:
“Great radio strikes a balance between clarity of message, and entertaining the listener.
“Across the many entries I reviewed, the most successful stayed close to the subject matter of nuisance calls, but gave it an unexpected twist.”
National Accident Helpline’s Marketing Director Beth Powell, who is also on the panel of judges for the competition, said:
“It’s been wonderful to see how the competition entrants have brought the essence of our ‘Stop Nuisance Calls’ campaign alive within such a tight 30-second brief.
“We’re looking forward to the final stage of judging, and to seeing the winning script brought to life in a professional broadcasting studio.”
You can view the eight shortlisted entrants, along with further information about the competition and judging panel, at: http://www.national-accident-helpline.co.uk/creating-waves