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AWARD-WINNING #WIGHTLIVE CAMPAIGN TO RELAUNCH

wightlive2014winnerWightlink is relaunching its award winning #wightlive campaign this summer.

To highlight a summer of celebration, great music and festival fun, music fans are being invited to put themselves centre stage in exchange for the chance to win a pair of FREE VIP Isle of Wight Festival and Bestival tickets for 2016, including ferry travel.

Festival goers are encouraged to take photos of themselves and friends enjoying the Isle of Wight Festival and/or Bestival and share the photos using #wightlive on Twitter and Instagram, as well as on Wightlink’s Facebook page, to enter the competition. Entries will be added to the wightlive.co.uk gallery where viewers can vote for their favourite images and the overall winner will be chosen from the Top 10 highest voted photos.

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Last year’s campaign, run in collaboration with Visit Isle of Wight, resulted in over 2000 competition entries and a 155% increase in social followers during the campaign. The achievements led to a nomination for Wightlink and its PR agency Flagship Consulting at the prestigious Travel Marketing Awards and resulted in Wightlink being named the top ferry company in the country for using social media in the Social Travel Britain Awards 2015.

David Thornton, Chief Executive of Visit Isle of Wight, added:

“The Isle of Wight boasts a superb range of over 50 festivals including the Festival of the Sea in June and Isle of Fright in October, as well as star-studded events such as the Isle of Wight Festival and Bestival. #wightlive is the perfect way to share photos of “Festival Island” and we hope many visitors as possible are inspired to return and experience it for themselves.”

Adding their support to the #wightlive campaign, Bestival Co-Promoter Ziggy Gilsenan said:

“The Island has a huge festival heritage and the Bestival crew are proud to call it home. We’re chuffed to be part of #wightlive helping festival lovers show the world what makes the Isle of Wight one of the best places to visit and live” whilst Isle of Wight Festival Promoter John Giddings commented: “It’s an incredible honour providing entertainment for so many people at the festival and #wightlive helps spread the Isle of Wight Festival experience around the world, so we’re delighted to support it.”

Mark Persad, Head of Marketing at Wightlink, said:

“By sharing their best Isle of Wight experiences, competition entrants are not only in with a chance of winning an exclusive experience at two of the best festivals in the country, they are helping to raise awareness of the Island’s world class reputation for events via social media. As well as showcasing the Island to international audiences, the competition also supports Visit Isle of Wight in their work with the ultimate aim of boosting the Isle of Wight’s tourism industry.”

For more information and competition entry rules, visit www.wightlive.co.uk

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